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Sunday, May 21, 2017
The Dallas Cowboys continue to make The Star brighter in Frisco (Video)
The Cowboys recently opened its new three-story, 60,000-square-foot health and fitness center, Cowboys Fit, in a partnership with Mark Mastrov, the chairman of New Evolution Ventures and founder of 24 Hour Fitness.
This is the latest evolution of a long-term development plan at The Star, said Jerry Jones Jr., executive vice president and chief sales and marketing officer for the Dallas Cowboys.
"We want to make sure everything is done just right," Jones told media on a tour Thursday. "As you can imagine, with Charlotte and her team, we want it to look and feel and have the experience we want our fans to enjoy."
Cowboys Fit was a big part of that experience, he said. The fitness center has boutique-style classes in three separate studios, including an indoor-outdoor spin studio.
The health club also has a health and nutrition bar, recovery room with cryotherapy and hydromassage, as well as a 40-yard indoor fitness turf.
Maestro said he and the Cowboys wanted to create an unmatched fitness experience that is reflective of the Cowboys brand.
The Cowboys wanted to create not just a great place for its players at The Star, but a welcoming place for the community and fans, Jones said.
"We wanted to build an entertainment district, but we also knew this was where the Cowboys would train prepare and train to hopefully become world champions," he added. "The tie in with health and wellness, nutrition and sports performance was very paramount."