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Monday, February 06, 2017
New Trump brand hotel proposed for south side of downtown Dallas
President Donald Trump's international hotel company is working on a deal to plant its flag in downtown Dallas.
But don't expect to see the Trump name on the building.
A developer is negotiating with the Trump Organization's New York-based hotel management firm to build a small business travelers' hotel on the southeast side of downtown.
Developer Mike Sarimsakci said the $50 million hotel would be one of the first of a new chain of small hotels under Trump's Scion brand.
"They want to roll out this pretty aggressively," Sarimsakci said. "It's aimed more toward millennials.
"It's the next-generation business hotel for cost-conscious travelers."
The hotel would be the latest development coming to the southeast side of downtown Dallas.
"With the success of major projects being redeveloped in that part of downtown Dallas like the Statler Hilton, Lone Star Lofts and the Butler Building, there is momentum continuing to happen," said John Crawford of Downtown Dallas Inc. "It's a whole new redevelopment area.
"That hotel would be a welcome addition to that part of downtown."
Last summer, Trump Hotels announced a new hotel chain that would be a step below its 5-star super luxury properties. The company said rooms in the Scion Hotels would cost $200 to $300 a night.
In January, Trump Hotels said it had signed letters of intent with more than a dozen developers to build Scion hotels in markets around the country.
Trump Hotels CEO Eric Danziger identified Dallas as one of the markets.
Sarimsakci said he's been talking with the Trump group for over a year. He originally proposed a high-rise luxury Trump hotel for a small vacant block on Young Street near Dallas City Hall. But Sarimsakci decided to go with the smaller, less expensive development.
"Dallas has been on their radar and it's something we want to do," he said.
The planned Scion hotel would be built on a vacant half-block at Young and St. Paul streets. The site is about a block from where Sarimsakci has been redeveloping the historic Butler Brothers Building into loft apartments and two hotels.
Sarimsakci said the hotels in the Butler Building are due to open in May with 274 rooms in a combination of Marriott's Townplace Suites and Fairfield Inn.
The Scion hotel across the street will be 220 rooms in a six-story building, he said.
"It will have an area for collaborative users and entrepreneurs," Sarimsakci said. "We wanted to dress it up, and make it nice.
"There is a lot of glass, and it will celebrate the midcentury modern style."
Dallas-based architect 5G Studio Collaborative designed the new Scion for Sarimsakci.
Sarimsakci's Alterra International company has contracted to purchase the land from another developer. He hopes to start construction before the end of the year.