Friday, February 10, 2017

Exclusive: Scott Beck to develop new Aloft hotel at Trophy Club Town Center

Dallas developer Scott Beck has landed an Aloft hotel flag at his Trophy Club Town Center mixed-use development, which could help cater to the growing corporate clientele near Circle T Ranch.

The 132-room boutique hotel will help serve overflow from the nearby Deloitte University campus, as well as serve other corporate clientele, such as Fidelity and soon-to-be Charles Schwab regional campus, which is expected to hold 5,000 employees upon completion.
"They really like the reservation system that they have with Hampton Inn & Suites in Trophy Club," Beck, president of Dallas-based Beck Ventures, told the Dallas Business Journal, in an exclusive interview.

"They are able to get reservations for both and they can cross-pollinate with a lot of people from the Deloitte campus," he added. "There's a ton of overflow from Deloitte that like the higher-end experience of an Aloft."

The hotel developer, Kriya Hotels, had initially planned on bringing a Hyatt Place hotel to the Trophy Club Town Center project, but that has changed with Marriott International's acquisition of the Starwood-owned Aloft Hotels flag and the growing corporate demand in this part of the region.

With plans for corporate magnet Circle T Ranch taking shape, Beck says the hotel developer expects to help fill the demand for hotel rooms. Dallas-based Mayse & Associates is the project architect of the hotel.

Construction on the site — the grading of the dirt — will begin by the end of the month, with hotel-specific construction kicking off by this summer after permits and plans are finalized by the town council in March.

The grading also will serve other parts of the mixed-use development, which include 60,000 square feet of retail and restaurant space serving the Town Center amenity park. Weitzman is leasing the retail space.

Next month, North American Properties will begin construction on a 250-unit luxury apartment community.

Later this spring, Plano-based Green Brick Partners' (Nasdaq: GRBK) townhome arm, CB JENI, will get started on about 15 townhomes, which will include a model home. In all, CB JENI will build 39 townhomes.

Candace Carlisle/Dallas Business Journal.