Getting More Leads with Podcasting
A recent study discovered podcast awareness has increased 105 percent since 2006. Also, the number of consumers listening to these online audio and video broadcasts has increased by 163 percent.
Websites, blogs and social media accounts require up-to-date content, but not everyone is comfortable writing or has the necessary budget to employ a skilled writer. Podcasting can help business owners bridge the gap, without requiring too much technical wizardry.
Here are the four steps to producing a basic podcast:
Rehearse: Podcasts are recorded digitally, so the audio is easy to edit. Even so, your podcast will be noticeably smoother, your delivery more interesting, and your thoughts will be easier to follow if you work from an outline and practice first.
Record: Cheap or free audio software will record, edit, and output the finalized audio file. Audacity is the most popular, but there are others as well. Note that if you want to add bumper music or other audio elements, make sure to get multi-track software. Most user manuals do a good job explaining how the software works, but if you still have trouble, users often post helpful walk-through tutorials on YouTube.
Consider using an external microphone instead of the built-in mic on your computer. Most mics these days are plug-and-play and your listeners will appreciate the higher audio quality. Here are a few mics to choose from.
Publish: Once your audio has been finalized, you need to upload it to a podcast host such as Libsyn or Podbean. Also, make sure to apply to have your feed posted on iTunes, which will expand your reach.
Promote: Now it's time to link your podcast feed across your website, blog, and social media accounts. Also notify your clients and contacts by email. Ask strategic partners to post your podcast on their website, and look for other ways to promote it locally. Don't forget to list it on your business card!