Friday, March 02, 2012

Revenue Up at Hotels Near Omni

Ben Torres/Special Contributor
The city-owned Omni Dallas Hotel reported room revenue of $1.4 million for December, and eight competing hotels in or near downtown saw sales increase for the same period. Trainer Glass completed the windows at the Omni Convention Center Hotel in Dallas.
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At least eight of the major hotels in or near downtown Dallas saw room revenue increase in December, the first full month of operation for the city-owned Omni Dallas Hotel.
The Omni, which is attached to the Dallas Convention Center, opened Nov. 11. Newly released figures from the state comptroller’s office give the city and competing hotels the first chance to see how much money it will bring in and what kind of impact it will have on nearby properties.
At least two hotels saw revenue decline, and one attributed the drop largely to the 1,001-room Omni.
For December, the Omni posted room revenue of $1.4 million, according to state figures. That number does not include revenue from any of the hotel’s food and beverage operations, which hotel officials said have been strong. And since the hotel opened ahead of schedule, few large groups were booked.
For the same month, major competitors including the Hilton-Anatole, Hyatt Regency and Sheraton Dallas posted increases in room revenue.
The early gains bolster arguments that the $500 million property will be the rising tide that lifts hotel sales throughout downtown. Hotel experts cautioned against reading too much into one month, especially since that month is December, when convention traffic dies down.
With 1,606 rooms, the Hilton Anatole took in $2.5 million in December room revenue, up nearly 9 percent from 2010. The owners of the high-end hotel had been among those most strongly opposed to the city’s building a new hotel.
Harold Rapoza, the hotel’s general manager, did not see the December jump as a surprise. The Anatole hosted several large conventions in December, including the Major League Baseball winter meetings, he said.
Also, “our new leisure promotion, Christmas at the Anatole, was a resounding hit and resulted in increased [non-group] room nights from the previous year,” he said.
“As a side note, so far in 2012 we are noticing higher-than-expected attendance at many of the conventions being held here, which is an encouraging sign of a recovering economy.”
At the 1,840-room Sheraton Dallas, the state’s largest hotel, December room revenue was up 3.6 percent to $1.5 million.
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