Wednesday, September 16, 2009


Dallas, Sept. 15, 2009—The Dallas Center for the Performing Arts and AT&T announced a naming agreement today for the AT&T Performing Arts Center. Opening Oct. 12, the Center will serve as a multi-venue arts and entertainment center for music, opera, theatre, dance and more, and will be equipped with cutting edge communications technology.

“Our relationship with AT&T, the global leader in communications, will place us at the forefront of the performing arts world in utilizing cutting edge technology to enhance our patrons’ experiences at the Center," said Mark Nerenhausen, president and CEO of the AT&T Performing Arts Center. “AT&T not only provides vital support that advances the Center’s educational, cultural and civic mission, but also frees us to focus our energies on programming, raising capital funds, building our endowment and raising funds toward programming and operations.

“AT&T’s involvement ensures that when the AT&T Performing Arts Center opens in October it will become a cornerstone of our cultural community and an economic and cultural catalyst for the region,” Nerenhausen said. “AT&T has a long tradition of supporting the communities in which it operates, and, on behalf of the people of North Texas, I would like to thank AT&T for continuing this tradition with its visionary support.”

The Center will be one of the most technologically advanced performing arts venues in the country, equipped with AT&T Wi-Fi service and complimentary Internet access to patrons. AT&T will also offer unique mobile applications to AT&T wireless subscribers.

The Center will mark its grand opening with a weeklong celebration beginning Oct.12, featuring a variety of indoor and outdoor performances, concerts and architecture forums that are free and open to the public, including a free outdoor concert featuring David Sanborn on Friday, Oct. 16. A special community open house called “Spotlight Sunday” will take place on Sunday, October 18th with free performances from 11 a.m. to 8 p.m in the Winspear Opera House and in the AT&T Performing Arts Center’s Sammons Park. The Center is expected to offer a variety of free performances and concerts appealing to a broad audience throughout its seasons.

“We are honored to be a part of this incredible facility, which will serve people of many backgrounds and nationalities throughout the region,” said Cathy Coughlin, senior executive vice president and global marketing officer for AT&T. “Our commitment to innovation and desire to connect people to their passions is a perfect match with an organization that fosters the creation of new art and provides experiences which knit communities together. We look forward to seeing an increased participation in the arts in our new hometown, a place where many of our employees live, work, and contribute to the community.”

The Center will house the Winspear Opera House, the Dee and Charles Wyly Theatre, Annette Strauss Artist Square, City Performance Hall and the Elaine D. and Charles A. Sammons Park, a 10-acre park that unifies the venues. These facilities will provide state-of-the-art performance spaces for five resident companies: The Dallas Opera, Dallas Theater Center, Texas Ballet Theater, Dallas Black Dance Theatre and Anita N. Martinez Ballet Folklorico. TITAS, the Dallas presenter of the world’s most highly acclaimed touring music and dance companies, will also present its season at the Center. In addition, the Center will present the Lexus Broadway Series, JAZZ ROOTS, the Brinker International Forum, concerts, lectures, films and many other programs.

For more information on the AT&T Performing Arts Center, please visit

The AT&T Performing Arts Center, a new multi-venue Center for music, opera, theatre and dance will open in October 2009, completing the 25-year vision of the Dallas Arts District. The Center will provide multi-state-of-the-art facilities woven together by an urban park covering more than ten acres to create a dynamic cultural destination that will be unparalleled in the world. The Center will feature the following:

The Margot and Bill Winspear Opera House, designed in a modern horseshoe configuration, will seat 2,200 (with capacity up to 2,300), designed by Foster + Partners.
The Dee and Charles Wyly Theatre will serve as a gateway to the Dallas Arts District from the downtown Dallas business center and will seat 600, designed by REX/OMA, Joshua Prince-Ramus (partner in charge) and Rem Koolhaas.

The completely new Annette Strauss Artist Square will be the Center’s outdoor entertainment venue, designed by Foster + Partners.
The City Performance Hall will provide main stage production space for many of Dallas’ smaller performing arts organizations, designed by Skidmore, Owings & Merrill.

The Elaine D. and Charles A. Sammons Park will unify the venues within a lush urban oasis and will create a dynamic cultural destination in downtown Dallas, designed by Michel Desvigne.

Two underground parking areas that will accommodate more than 850 vehicles.
The Dallas Fort Worth Lexus Dealer Association is the title sponsor of the Center’s Lexus Broadway Series, the official vehicle of the Center and its resident companies, the official valet sponsor and the naming rights holder for the Center’s two underground parking areas. More information on the AT&T Performing Arts Center is available at

Maria May
AT&T Performing Arts Center