Wednesday, September 16, 2009
City of Dallas and the Dallas Regional Chamber launch a BOLD effort to recruit corporations to Dallas
Mayor Tom Leppert announced the details of an effort that has been in the works for the last several months, through cooperation of the City, DOWNTOWNDALLAS and the Dallas Regional Chamber. Called “Bold Moves”, the initiative is a unique, multiphase CEO-to-CEO business to business recruitment effort.
Bold Moves aggressively targets CEOs primarily from California and the Northeast corridor whose businesses are feeling the effects of the poor economy, tax increases and excess regulation. The “Make a Bold Move” campaign highlights the benefits of moving to Dallas and how the bold move of relocating headquarters will create positive change in a company. The campaign elements include videos, direct marketing, e-mail, iPhones and an invitation-only Web site.
Meaningful economic data is provided on the site, driving home the value statement that Dallas is clearly positioned to provide added value and benefits for relocation. The site is programmed with customizable data, comparing a particular target CEO’s city to Dallas . Furthermore, the list of CEO’s who have received the information was the result of a highly targeted filtering system, resulting in a list of real prospects.
Also today, DOWNTOWNDALLAS member and multi-billion dollar company, AT&T furthered their stamp on their new home in Downtown Dallas by the naming announcement of the former Dallas Center for Performing Arts, to now the AT&T Performing Arts Center. This contribution will fund the future annual operations of the world-class venues that make up the Center.
“We are so excited about AT&T’s commitment to the Arts District,” said Veletta Forsythe Lill, Executive Director of The Dallas Arts District at DOWNTOWNDALLAS. “Their sponsorship helps ensure accessibility and sustainability in arts programming for Dallas. We think it is the perfect match.”
Last year AT&T moved their national headquarters from San Antonio to Downtown Dallas and have since showed the benefits of their corporate presence in our city to Dallas consumers and businesses alike.
This investment from a great city and Downtown business partner shows the importance of public and private partnerships to bring further economic development to Downtown.